Next time you’re in a department store, stop by the shu uemura counter because its days are numbered. L’Oreal, who owns international rights to the high-fashion beauty brand, just announced it’s phasing the makeup line out of the United States (snif, snif). Stock up now on shu uemura makeup artist favorites like the phenomenal eyelash curler, avant-garde lashes and luxurious cleansing oils.Carol Hamilton, president of L’Oreal’s US luxury division states: “Going forward, we decided that L’Oreal USA would be better served by focusing on our other strategic luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Kiehl’s, and fragrances.”It’s a bummer we’ll no longer be able to dilly dally at the makeup counter to try on the new shades and see if we prefer the cream versus powder shadow, but shu fans will still be able to purchase products at www.shuuemura.com. The PR director for the brand assures that, “We will continue to introduce new products on the Web site and these changes will not affect Art of Hair, which will continue to remain in top-tier salons across the country as well as online at www.shuuemuraartofhair-usa.com.”Sianara shu uemura! We’ll miss you at the makeup counter.
Comments are closed.