Whenever I do presentations, one tip I share is to not splurge on a million makeup brushes. I find that fingers are an effective, efficient application tool, especially for applying eye shadow and cream formulas. Plus, they’re free!

That said, everyone should own at least one makeup brush. It’s necessary for putting on powder formulas like foundation, blush and bronzer. You don’t need to spend hundreds on a brush — one of my favorites is an eco tools liner brush that’s all of $5. But, when selecting a face brush in particular, quality matters. Its shape and feel will determine how much product is deposited onto the skin, how evenly it glides over the skin and how it feels when going on the skin.

One brush that you can trust to get the job done is the Flat/Fluffy Cheek Brush from Chicago-based makeup artist Jenny Patinkin. When you want to look like the best version of yourself, but 10 times better, you see Jenny.

She recently launched a line of brushes called Lazy Perfection. The name makes sense because she, like me, cuts out the BS and believes makeup should be simple and streamlined. I love that this brush isn’t just for applying one product to one area of the face. You can use it for blush, bronzer, highlighter and powder.

In terms of quality, it ranks up there. Just as France is famous for fragrance, Japan is revered for its makeup brushes, and that’s where Jenny’s are handmade. The bristles, made from blue squirrel and goat hairs, are so soft, they tickle. They aren’t stiff, either, which allows for the color to blend easily and create a natural finish. For all of these reasons, it makes it hard to screw up your makeup.

At $72, the price hits somewhere in the middle for makeup tools. In case you want help justifying this purchase, think of it this way: this one brush will take the place of 3 others you won’t have to buy, so it could end up saving you money.

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