Olay’s anti-aging skincare products, led by the Pro-X line, have dominated the drugstores. Its competitors weren’t going to let that last forever. Now Johnson & Johnson, the parent company to Neutrogena, Aveeno and RoC, has an answer. They’ve introduced a breakthrough technology called Cytomimic that’s 10 years in the making. The technology, which has been used in wound healing, focuses on mimicking the bioelectricity in our bodies so cells can communicate more effectively and at optimal levels. Essentially, it’s a new way to prevent the buzzkills, like wrinkles and saggy skin, that occur with aging.
Neutrogena Clinical combats the first signs of aging, which generally occurs in our 30s, and focuses on preventing collagen depletion. 
Aveeno Ageless Vitality targets women in their mid-40s+, and the formula has natural ingredients such as blackberry leaf extract and dill. 
The RoC Brilliance collection (RoC is best known for it’s retinol-based formulas) is the Speedy Gonzales of the group, claiming that you’ll see improvements in days.All of the products come in a kit and are applied in two steps. First, you rub on the serum that contains the fancy technology. Then, you activate it by applying the cream. They range from $24.99 to $49.99 and are available in drugstores nationwide.
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