rcom_rfmhockpadsweep_353x488Need some bait to get your guy hooked on grooming? Here’s a no-brainer—Redken for Men just launched a sweepstakes and the prizes are expensive electronics. The big winner will get a Sony flat-screen HDTV, a Sony Blue-Ray disc player and Bose home theater system, 5 dudes will win iPods and Bose docking stations with headphones and 10 peeps will get the Nintendo Wii plus a game. To enter, visit any participating salon (find your nearest salon on redken.com’s salon finder) or online at www.redken.com/RFMsweeps from now through October 31.While we’re on the topic of men, salt and pepper can be sexy. However, if he blames you for his sudden outburst of grays, Redken for Men’s new in-salon custom camouflage service will get you out of this pickle. The treatment, which is best for guys with less than 50% gray hair, takes from 5- to 10 minutes, depending on the amount of desired coverage. It’s a discreet process that’s done in the shampoo bowl, and the color gradually fades so commitment-phobes have no need to stress…and you’re off the hook.

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