If you’re going to invest in one skincare product this season, make it a serum. It’s the hottest product right now. The benefit of a serum is that it penetrates deeper than a moisturizer and is more concentrated. It’s like the superfruit of skincare. There are all types of serums that address different skincare concerns like wrinkles, loss of elasticity, and hyperpigmentation. Here are some to consider:

StriVectin-SD Power Serum for Wrinkles ($99)

Dr. Brandt Dark Spots no more sérum concentré ($55)

Estee Lauder Perfectionist [CP+R] Wrinkle Lifting/Firming Serum ($65)

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