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For the bold, the colorful and the risk-takers, dare to #LiveInColor with Féria. This is multi-faceted, shimmering hair color. From Extreme Platinum to Power Violet, show your confidence with Féria’s head-turning looks.

Watch as trendsetting designer Helen Castillo, singer-songwriter Elliphant, and Zoe of electro duo ASTR bring out their fearless side through their Féria hair color.

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