It’s rare I buy the same product twice.

However, my newfound relationship with Lancôme’s Genifique Youth Activating Concentrate has changed my ways. Falling victim to great PR and advertising, I picked up a bottle on a whim. It works by “boosting the activity of genes and stimulating the production of youth proteins.” Who cares what the heck that means—it works!

My skin tends to be dry and flaky, so I’m all about brighteners. After just two days of using Genifique, my skin made major strides. I wear tinted moisturizer or a sheer foundation daily to even out and warm my skintone, and I’ve been skipping that all together. I apply the clear, smooth serum at night, and I wake up with the glowiest, dewiest skin of my adult life. My complexion is more uniform, youthful and fresh looking. It’s been a long time since I’ve found a product that truly makes a difference in my skin. It’s not drugstore cheap (the smallest bottle is $58), but it has proven to be worth every penny. Now, if only Lancôme would sell this in bulk.

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